Turtle Creek Casino & Hotel Named Title Sponsor of Michigan Snocross at Northern Power Race Park
- Alyssa Tinker
- Dec 17, 2025
- 3 min read
WILLIAMSBURG, Mich., December 17, 2025 – Northern Power Race Park and Michigan Snocross proudly announce a new partnership with Turtle Creek Casino & Hotel, which will serve not only as the Title Sponsor for the 2025-2026 Michigan Snocross season, but also as the Official Hotel Partner of Michigan Snocross. This collaboration strengthens two locally driven organizations that share a commitment to supporting Northern Michigan communities and elevating winter sports and tourism in the region.
Turtle Creek Casino & Hotel, a premier gaming and entertainment destination located just outside Traverse City, features a 56,000-square-foot casino floor, recently remodeled guest rooms, multiple dining options, and convenient access to spa services and additional amenities through its sister property, Grand Traverse Resort and Spa.
“Having Turtle Creek Casino as both our Title Sponsor and Official Hotel Partner brings tremendous value to our racers and fans,” said Rene Maier, Director of Northern Power Race Park. “Their commitment to high-quality experiences and passion for Northern Michigan align perfectly with our vision. Their support helps us continue growing Michigan Snocross while offering our community high-quality experiences both on and off the track.”
Through this partnership, Turtle Creek Casino & Hotel will help enhance Michigan Snocross events throughout the season, adding visibility and support to a rapidly growing series. As the Official Hotel Partner, Turtle Creek Casino will offer exclusive room rates and incentives for racers and spectators. The collaboration also includes on-site branding, fan-focused activations, and promotional giveaways designed to enhance the atmosphere at every round.
“Partnering with Michigan Snocross is an exciting opportunity to support a sport and community that mean so much to Northern Michigan,” says Grand Traverse Band Economic Development Corporation CEO Johnny Barrientoz. “Winter tourism is a vital part of Northern Michigan’s economy. We are excited to welcome races and fans this season and offer them a home base for fun, comfort, and entertainment.”
Located just minutes from Traverse City, Turtle Creek Casino & Hotel provides not only entertainment and comfort, but a gateway to the broader Grand Traverse region known for its scenic beauty, four-season attractions, and abundant outdoor recreation. Guests of Turtle Creek enjoy access to top-notch accommodations and nearby opportunities for golf, spa services, dining, and more.
“This partnership underscores a mutual mission to increase and maintain tourism in Northern Michigan, support local businesses, and deliver world-class racing experiences to snowmobile enthusiasts and their families,” Maier adds. “We’re grateful for Turtle Creek’s support and excited for what this season will bring.”
Michigan Snocross media contact:
Alyssa Tinker
231-587-0056
Turtle Creek Casino & Hotel media contact:
Barbara Ance
231-534-8812
About Michigan Snocross & Northern Power Race Park
Northern Power Race Park, located in Mancelona, MI, is a 72-acre facility dedicated to snowmobile racing and year-round events. As the home of Michigan Snocross - Regional Snocross Series - our goal is to grow the sport, support racers of all levels, and provide a premier racing destination for the region.
About Turtle Creek Casino & Hotel
Turtle Creek Casino & Hotel, owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, blends modern resort amenities with Northern Michigan charm. From its Vegas-style casino floor and 137 remodeled guest rooms to on-site dining and access to championship golf and spa offerings at Grand Traverse Resort and Spa, Turtle Creek is a top destination for travelers seeking both excitement and relaxation.
Comments